Cold calling
Openers that don't sound like an ad, and what to say in the first ten seconds.
New video every Friday
Field-tested
sales.
23 years of selling, from shouting "20 roses, 5 euros" at a market stall at 12 to Head of Sales today. Every week I break down what actually works on the phone, at the door and in the boardroom.
Watch on YouTube →
Career200,000+ cold calls
LedA team of 35
01Free playbook
The Cold Calling Playbook
The openers, questions and answers I actually use, after 23 years of selling on the phone and at the door.
- A 30-second opener you can fill in tonight and use tomorrow
- Six objection cards with honest answers, from "not interested" to "where did you get my number?"
- Voicemail and email templates, a 10-day follow-up plan and a one-page cheat sheet
02Latest videos
New lesson every Friday.
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Cold calling · 12 min
23 Years of Cold Calling Advice in 12 Minutes
Watch →Next Friday
Objections: what to say when they say "not interested", "send me an email" or "we already have someone".
Coming up
Discovery: the questions that make clients say the real problem out loud.
03What you'll learn here
Drop the script.
Be the call you'd want to get.
Discovery
The questions that make the client say the real problem out loud.
Closing
Why deals disappear after "send me a proposal", and how to stop it.
Funnels & scaling
How a company with no revenue found the right product, the right clients and a working funnel.
04Who's talking
It started at a market stall.
I was twelve, standing on the corner of a flower stall every weekend, shouting "20 roses, 5 euros" in French. That's where I fell in love with selling. Since then I've sold on the phone, at the door, in energy and solar, led a team of 35 and turned around a company that had no revenue coming in.
- 23 yearsin sales
- 35 peoplebiggest team I've led
- 2–3 → 40+tons a month, turnaround
One lesson from the field, every week.
No fluff, no pitches. Just what worked for me this week, and what didn't.
Running a business? See how I help companies sell more →